Holiday Parks in Cornwall

Cornwall Holiday Park has become one of the great national institutions. Generations of families, from the turn of the century onwards, have left Cornwall’s cities to head for two weeks summer holidays on the British coastline.
The Holiday Park needed a fairly humble beginning, basically offering lodging, food and entertainment all under one roof, more frequently than not on the border of a large traditional seaside town like Blackpool, Skegness or even Great Yarmouth. Trevornick
These holiday parks were very popular with families searching for cheap holidays, in a time when international travel was more expensive and unobtainable for a large percentage of the general public.
However as international travel became cheaper Britain saw the growth of the package holiday in the 70’s and 80’s, which meant Cornwall holidays no longer provided the value that has been such a special selling point for many of the parks that are popular. With the new found competition from ensured sun, cheap lodging, food and drink, UK holiday parks came under increasing pressure.
The tough times that confronted the sector were certainly compounded by a change in understanding of the holiday park experience. When you mentioned holiday parks people started to think of the popular TV series Hi-de-Hi rather than ending rounds of knobbly knees competitions, donkey rides and red coat style amusement. Regrettably combined with cold and windy chalets and tasty food!
The holiday park has however come a long way since its humble beginnings and in the last ten years the sector has witnessed a huge revolution in the breadth, quality and manner of holiday parks offered in Cornwall.
Like most UK tourism industry the independent and numerous holiday park owners started to see a decrease in the interest in their own holiday offering. The park owners created a number of solutions to counter the understanding and the improve the standard of the holiday park experience.
Firstly the lodging was upgraded. Clients were no longer happy with basic facilities, therefore holiday parks spent millions on improving lodging facilities, from updating the standard rooms to creating penthouse apartments with plasma TV’s, four poster beds and room services. This resulted in holiday parks providing a more upmarket feel to all their lodging and provided clients with a far greater selection of choice.
Secondly the amusement offering shifted enormously. Some UK parks started to specialise in only offering specific entertainment breaks. Top comedians, shows and musical actions have begun to top the invoice and themed weekends specialising in entertainment like county western, 60’s revivals and dancing and game breaks. Parks have also become better at targeting key groups like mature weekends, family activity holidays or specific nights such as stag and hen groups.
Thirdly the traditional three meals every day that of parks has likely seen the best change. To accommodate to the change demands of holiday makers an increasing number of parks have started to provide self catering choices instead of providing half or full board and charging extra for meals. A number of the larger chain parks have gone even further and do not offer any catering, simply inviting the restaurants and fast food places to offer food on the Park. However, as the parks themselves possess diversified, offering different items to various holiday economies, therefore has the catering, and some holiday parks now make a virtue of the fact that they provide three top quality meals daily. Since Cornwall’s only Five Star Independent Park they had long been investing to top quality infrastructure, catering and entertainment and the initial costs of the project have been rewarded with a reputation for top quality holiday park experience.
But Potters are not the only company offering top quality park style holidays. A growing number of developments in Cornwall are building the lodge style accommodation away from the standard holiday park centers of seaside cities. The inland lodge fashion developments have specifically moved away from the’park’ image and now provide champagne and hot tubs style breaks in a quiet and secluded rural atmosphere. With so much innovation in the industry holiday parks will continue to provide more of what exactly the holidaymaker wants and needs – a top quality holiday experience.